They are just a brokerage in Edmonton...nothing special. It matters who your actual broker is that you're dealing with. How much time will they spend with you and care about your insurance needs vs. how quickly do they want you to sign a contract and set up your payment schedule.
Also, you might not want to use an "insurer-recommended" brokerage since that's pretty biased towards using them - perhaps I'm being harsh there, but obviously they do business together for a reason. There are dozens of other brokerages. Some have access to other markets (insurers) that Armour doesn't. You can go and get quotes from as many brokerages as you want for free. Don't forget there are also direct writer insurers (like TD) and agencies (like AllState) that you can also get quotes from.
I know an excellent broker in Edmonton and I'd be happy to recommend them to you if you like - just send me PM.
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