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They are in bed with Cooper
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Both companies are now sponsoring the TV show, and they have built a package for the show to sell as a special edition.As much as the tv show has done to popularize the Huskemaw optics, I don't see the association with the tv show doing much to improve the image of Cooper rifles. In fact, I can't help but wonder if their association with the tv show is part of the reason for the huge price increase for the new Cooper 56 magnum rifle.