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Old 12-09-2015, 11:05 AM
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MK2750 MK2750 is online now
 
Join Date: Mar 2008
Location: Sylvan Lake
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All companies are in business to make money. Warranties are important as a selling tool especially when a new company is trying to establish itself or a new product line is introduced. It is also used when a company is trying to counteract negative press from faulty product.

People should realize that a warranty is an insurance policy and in no way indicates the quality of the product. The cost and likelihood of repair and/or replacement are carefully calculated and included in the cost of the product you purchased.

For example; the most unreliable drivetrain ever attached to a vehicle also came with a lifetime warranty to the original owner. Those in the transmission industry know the product or you can Google it for yourself. A bean counter realized a loss of sales because of an unusually high amount of transmission failures and bad press. A calculation was made as to the costs of repair and this cost was included in the price of the vehicle. The transmission remained the same for many years after.

Sears/Craftsman shifted their tool making operation from top quality made in the USA to POS Chinese junk that could be bought at any dollar store for 1/4 the price. The lifetime warranty remains and for the price one pays for the tools, the company could replace it many times and still garner a profit.

On the other extreme, Snap on tools are very high priced and virtually indestructible under normal use. They calculated that very few products would be returned when they spent more on the manufacturing process.

Suggesting that a company replaces a product out of the goodness of their hearts is ridiculous. They replace product as part of a sales and marketing strategy. Suggesting that someone buys products to deliberately destroy them is every bit as ridiculous. We all want products to work as advertised although some handling of product might be considered excessive or even abusive to many.

Top end fly rods are guaranteed for life. The rod companies are not accepting blame for a rod smashed in a car door. They are insuring their product so that one might be more apt to purchase their product. They have calculated approximately how many with be repaired and replaced and passed along the price to the consumer in the initial sale price.

One must realize that quality costs money. What should one expect from a $100, $200, $1000 or even a several thousand dollar rifle scope and when does that cost prohibit the average Joe from purchasing. Who do you think sells more scopes; Bushnell or Nightforce?

For the record, I was much more disappointed in the Swarovski scope I purchased than the Vortex. Both were equally faulty and both made good on their warranty. I will not be purchasing either product again, any time soon.
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