Just curious why someone would drop $400 on a cooler? Puts me in mind of the Cabelas/Bass Pro groupies who spend a mint and eat tag soup every year while the guy who outfits himself at Canadian Tire or Walmart goes home with the wall hangers?
Is it a status thing? "here have a beer out of my $400 cooler" I'm sure it tastes much better than that beer you just pulled out of your old Coleman".
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