[SamSteele]

If I am marking fish on the flasher but they just aren't taking it I will usually try the same lure in a smaller size and potentially color. If they still won't commit I will switch it up.

If I have the camera set up I can fine tune my presentation a bit more. I think color is the last variable I change. If a buddy is using the same lure as me but a different color and they are catching and I'm not, I will change then.

If there is nothing checking out my lure I will usually try something that rattles or really flashes to see if I can draw something in. If that fails, I move. Like Rav says, if there are no fish there it really doesn't matter what you are using.