[EZM]

Social Media is highly unlikely to change many opinions on a fundamental level where beliefs are based on significant, controversial and important things to a persons perspectives/opinions.

Social Media, however, does a great job influencing insignificant things like marketing, purchasing, branding, etc...

Anything and everything you watch (pro/con) will be viewed from your perspective and reinforced by your fundamental beliefs.

The term "influencer" comes from social media and sets up social engineering, marketing, etc... an influencer will simply be able to make many readers "try a different brand of perfume or cologne" - and that's were it's made some impacts.

Perfume and cologne is minor, insignificant, and uncontroversial product. Trying another brand out because Hollywood Joe Sexy likes it is an easy choice.

Same is true when we see an ad for a specific brand of camo, or a day pack, a pocket knife .... there's a good chance social media entices us to give this brand a try because Alaska Joe Superwoodsman uses it and loves it.

BUT When you look at politics, hunting, guns, the general rule, where people are talking about significant, controversial and major perspectives - Social media won't likely change your fundamental beliefs - but rather simply reinforce your perspectives.

A political ad won't necessarily make you change your vote if you already have a perspective.

A PETA ad won't make you stop eating meat. etc...

Social Media is what it is, and it's here to stay, so we better use it to our best ability and try to at least defend our perspectives. Rinella does a great job at that as far as I'm concerned and I'm happy to have him with us.