In short price matching is only supporting local business if they still are making a profit.
I like to support The Fishin' Hole but if I see a sale somewhere for 30+% off on something I want I will just go buy it rather then trying to get them to price match. Sure they might make a few bucks if I went there instead but if you factor in the time and overhead costs as well as the hassle they aren't really making any money and are just depleting stock they would probably otherwise sell for a profit.
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