Exactly, I actually bought federal premium 2 weeks ago from Canadian tire and was choked when I walked into WSS yesterday and saw it for that much cheaper than Canadian tire.
But I have another example. I purchased a Swarovski ATS 20-65 Hd. At cabelas regular price $3529 compared to wholesale sports was $3000. That's 500 cheaper and both were regular price. Actually ended up buying it Mcbain camera believe it or not, they had the cheapest price at $2900 after tax.
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