Vortex has a MAP schedule, and rarely have sales unless approved by Vortex. I wouldn't expect that the contract says they cannot sell below the MSRP but they certainly cannot advertize anything other than the set retail price. You are unlikely to get one new for a reduced price unless it is either a demo (annual event, usually it is Prophet River doing it) or they discontinue the specific optic.
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Fight for the right to be free, never be owned.
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