I know he did a number of years ago. I saw some video of him on a bear hunt but I'm not sure whether he does these days of not. Shockey's name is big these days and companies are putting it on off road vehicles, guns, trophy room construction, powder and bows. It seems to work in some cases and not in others. Consumers are fickle and consumers are educated. It could be a great bow, I'm not sure but as Jim is not known for bow hunting, you have to wonder about the value of his name on it but I'm guessing marketing people are far more savvy at that kind of thing than I. I'd give the bow a try and see how it fits you and how you shoot it and go from there.