Do you want to make it sound like a mom and pop, sort of personalized (maybe funny), or do you want it to sound professional, like you have (or hope to have) 200 trucks? If the latter, don't use jokey or hokey names.
Stay away from crude or suggestive names. Why risk driving off even one customer? Baitfisher... bad girl! LOL
Perhaps name it after the city or geographical area you operate out of. That always makes it easy to remember, and makes you seem the biggest operator and most logical company to call. I think a customer might be more likely to call Alberta Hotshot than Fred's Hotshot if they are just going from the phone book.
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