An interesting read KUIU vs Eastmans

[Roughneck Country]

http://www.gohunt.com/read/kuiu-sues...hing-inc-fraud

An interesting read. Can't wait to see the outcome of this one.

[Hooter]

I think KUIU is just trying to make a point here because I can't see the "advertising dollars" making this lawsuit financially worthwhile. I do, however, agree with Jason's standpoint of maintaining honesty and integrity within the hunting community.

[Adrenaline101]

Ethical standpoint or not I wonder if the lawsuit is worth the loss of revenue brought in by advertising in Eastman's. Assuming if they sue them that that will end their business relationship.

[Full Curl Earl]

I hope they pull the ridiculously thick insert ads they have been glueing in over the past year. I don't know how much it costs to print that thick catalog but its the first thing I tear out and throw when my magazine arrives.
When you look up distribution and numbers at the front of a magazine, there are usually significant discrepancies on what is printed and what reaches a reader.
Be interesting how this plays out. And I bet Kuiu has difficulty with future advertising after being an industry whistle blower and going public with its dirty laundry. If Eastmans has cheated folks, that's a black eye on a company that is a founder in this industry, and will be disgracefull. I'm betting there is more to this story.
Guess we will see.