As I've mentioned before, WildTV doesn't buy rights to a show, rather, they sell time slots. This is why every show has sponsors. The sponsors pay for the programming.
My uneducated guess is that Wild is faltering. I noticed that the commercial breaks, as sold by the network, aren't as full of 'premium' advertisers as they once were, and had more WildTV promos and local business ads, and less large corporate ads than usual.
__________________
I'm not saying I'm the man, but it's been said.
|