I broke down and bought one of these from C.tire.
Bit of my summary on it after taking it out a few times.
Pros
-Nice and light.
- 4 stroke so straight gas in tank
-Honda motor is their new GX35 motor which is standard now for small size motors so parts will be available for a long time
http://engines.honda.com/models/model-detail/gx35
-starts easily and a child can pull the recoil
-Exhaust is just hot air (ie no fumes or oil smell). This is really unbelievable as you can drill in a tent and it wouldnt bother you.
-no vent gas cap so the auger never leaks oil or gas. you can store it inside your truck
-super quiet idling
-Starts and runs great in -25 weather
Cons
-Price
-Strikemaster parts are mostly cheap plastic (ie handles)
-Strikemaster Throttle lever works but i wouldnt trust it for too long
-The angled blades cut fast but because its only 1.3hp it does bind up at the bottom of the hole
Thats about it. I'm happy with it and sure it will be great for 10-15 years.
I do think the $599 price is too high but think for $459 this auger would be the best seller and well worth it at that price.