I read a thread on reddit about this very thing. The reports are legitimate, the people are working for commission tho and every report they sell they get a piece of the $. One guy said he had 25 people call him and all ask for reports but the 2 he had, Carfax and softvinreport, he was told by the callers were not enough. So the "scam" is just they want you to pay for the report and they get money
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